HowdySEO storyboards

One engagement per business. The house's agents do the SEO work, a reviewer of the house passes each piece, and a named human handles conversations and exceptions. The owner sees each change live in his own accounts, and his calls against the baseline read before the first change.

Object map

• Business: the client, with owner, office staff, billing contact, plan and language
  • Location: up to 9; a store is one location
    • Business Profile, or for a store the Merchant Center listing
      • Reviews, with replies
      • Practitioner listings: regulated practices
    • Website: the site's pages; for a store, product and collection pages
    • Listings: citations and directories
    • Tracking numbers: in the rightful owner's carrier account
    • Accounts: each platform the house holds a role on, who owns it, and the role held
    • Ads: ads add-on, with Google Ads and Local Services Ads
    • Baseline: calls, or orders and revenue, read before the first change
    • Fixes: each with before, after, a link, and how it is reversed
    • Content: pages, posts, offers and review replies, each waiting for a yes or live
    • Review requests: to the location's customers
    • Links: earned links and PR placements
  • Approvals: what waits on the owner or the licensee
  • Calls: counted across organic, Local Services Ads and paid search
  • Reports: weekly digest, monthly report
  • Named human, and backup
  • Takeover: the inventory to reclaim, step by step

Journeys

• First hour: the owner goes from a search to his findings and baseline call count.
• First fixes and first approval: 3 fixes go live within 2 business days, and he approves his first change from the weekly digest.
• Upgrade to paid: from the first monthly report to card, named human and the month's work.
• Takeover: the house takes back the profile, domain, number and listings a former firm held.
• The month: weekly digest, alerts, an edit by helpdesk, the monthly report and call.
• Licensee approval: a dental practice's dentist approves a page and a review reply.
• Leaving or selling: one-click cancel, export, logins removed, or the business handed to its buyer.

Where a store, franchise unit or regulated practice differs in a frame, that frame's caption says so.