Storyboards
The month
Dan is on the paid plan and gets his digest by text.
Text message · phone
HowdySEO · Ruiz Plumbing this week: 3 live (water heater page, 2 posts) · 12 calls, baseline 10 · 1 reply waits for your yes: howdyseo.com/a/7k2
Every Monday, a text: what went live, his calls against his baseline, and anything waiting on him, one tap away.
Text message · phone
HowdySEO: someone changed your Google hours to "Closed Sundays". Not you? Tap and we'll put them back: howdyseo.com/a/9m4
Between digests, a text comes only when he's needed: a change he didn't make, a new review, an approval holding up work, or a sharp drop in calls.
Text message · phone
HowdySEO: Google wants to re-verify your profile. Take a short video at the shop, showing your sign and van. Steps: howdyseo.com/a/3p8
When Google asks for re-verification, he gets the steps and records the video at the shop, on his phone, in Google's own app.
Helpdesk chat · phone
Dan, 1:40pm: Closed Thanksgiving and the Friday after
Sam, HowdySEO, 1:52pm: Done. They're on Google and your site today.
He asks for an edit on the helpdesk, not in the product. Hours asked for before 3pm go live the same business day.
HowdySEO · desktop · monthly report
November · Ruiz Plumbing · Mesa
Calls: 58 · baseline 41
Google profile 34 · site 16 · Local Services Ads 8
Promised this month: ✓ 4 pages or posts · 5 of 6 fixes, late · ✓ 4 Business Profile posts · ✓ replies to 9 reviews · ✓ listings clean · ✓ outreach to 10 outlets, 2 links won · ✓ review requests to 37 customers
Live this month ↗ · 31 changes, each with before and after
The monthly report counts calls from every source against his baseline, and shows each promise as done or late. A store sees orders and revenue.
Calendar invite · phone
Monthly call · Maria Chen, HowdySEO
Tuesday 10:00 · 30 min · phone
We'll go through November's report and plan December.
After the report comes the monthly call with Maria.
Email · phone
From Maria: your slow months
June to August is usually slower for you. Let's put those months into a summer offer: a seasonal page, profile posts and offers, and review requests to past customers. Talk Tuesday?
Before his slow months, Maria plans the off-season offer with him. He can also move to the free plan for those months and come back with his history kept.