A month on the free plan, Dan reads his first monthly report.
The report shows his calls against his baseline and what went live. It offers the paid plan and a call with a person; neither is required.
He chooses the paid plan for one location. The page states what he gets each month, and the per-location price for any other location.
He pays by card and names a billing contact to receive receipts. The card is charged in advance each month on today's date.
The receipt goes to him and to his bookkeeper.
He meets his named human and her backup, and books his first monthly call. If he chose Spanish, his named human speaks Spanish.
He finishes the steps only he can do, each one prepared for him. A store skips the first three. A health practice gets no review requests, and a regulated practice cannot turn on publishing without a yes. A franchise unit uses the carrier account its franchisor's rules name.
From the upgrade day, the month's output is counted against what the plan states. Anything held up by him says so.